Bawei Shines on the International Stage at PLMA 2026 in the Netherlands

From May 19 to 20, the world's largest and most influential flagship event in the private label industry — the 40th edition of the PLMA International Trade Show 2026 in Amsterdam — grandly kicked off at the RAI International Exhibition and Convention Centre. As a benchmark exhibition hosted by the International Private Label Manufacturers Association (PLMA) with 40 years of deep industry expertise, Bawei Co., Ltd. — a Chinese cosmetic manufacturer and A-share listed company — made a stunning appearance at Hall 8, Booth C16, presenting a full range of innovative products and customized solutions. Through craftsmanship-driven intelligent manufacturing, the company connected with the international market, delivering a beauty feast that seamlessly blends aesthetics, efficacy, and sustainable value.

The Grandeur of the Exhibition

The exhibition focuses on the entire retail industry chain, covering a diverse range of categories including food, household goods, beauty and personal care, gifts, and packaging. It brings together over 3,000 exhibitors and tens of thousands of professional buyers from around the globe, with purchasing teams from European retail giants such as Carrefour, Costco, and Lidl in attendance. As a core hub for global retailers, manufacturers, and suppliers to forge partnerships, gain market insights, and expand distribution channels, the event serves as a "golden gateway" for Chinese companies seeking to enter the European and global retail supply chain.

With two decades of deep expertise in beauty manufacturing, Bawei leverages its consistent quality, extensive product range, and strengths in environmental compliance and sustainability to precisely meet the demands of the European market. The company's participation in this exhibition aims to use its products as a bridge for in-depth exchanges with global beauty brands and retail partners, exploring diverse models of collaboration.

At the Exhibition Booth

Stepping into Bawei's booth, visitors are greeted by a minimalist and international design aesthetic, complemented by a clear and orderly product display that beautifully captures the fusion of Eastern craftsmanship and global design sensibilities. The booth layout is clean and well-organized, with products systematically arranged on the back wall by function and category, allowing the texture of the packaging, the design of the bottles, and the feel of the formulas to be intuitively appreciated. The reception area is simple yet elegant, drawing numerous international visitors to stop by for conversation and business discussions.

For this exhibition, Bawei has brought a diverse product portfolio of hundreds of items, spanning efficacy-driven skincare, fragrant hair and body care, trendy color cosmetics, and more. The company offers end-to-end solutions — from R&D and formulation to large-scale production — fully demonstrating the robust capabilities of "the first beauty manufacturing stock listed on the Beijing Stock Exchange."

On-Site Communication

The exhibition hall was bustling with international visitors. With a professional, rigorous, and sincere approach, the Bawei team engaged in in-depth conversations with every guest, breaking down geographical and language barriers to precisely address their needs and communicate product value.

The team patiently explained the formulation systems, core benefits, and scenario-based suitability of various product lines. They provided detailed responses to key concerns from the European market, including eco-certifications, quality compliance, customization services, and batch lead times. By addressing diverse market scenarios such as daily skincare, professional salon treatments, and best-selling mass-market products, the team offered precise product recommendations and tailored solution references for every visitor.

Every conversation builds trust; every interaction marks the beginning of a partnership. Staying true to its "customer-first" philosophy, the Bawei team responds to needs with professional expertise and connects with partners through genuine sincerity, laying a solid foundation for deepening collaboration in the European market. The on-site atmosphere was pragmatic and efficient, with a strong spirit of cooperation.

Bawei Beauty, Crossing Oceans, Connecting the World with Craftsmanship Quality.
At PLMA 2026 in the Netherlands, Bawei — rooted in R&D, driven by quality, and built on a foundation of full-life-cycle quality management — showcased Chinese beauty innovation and international competitiveness to the European market. Guided by its corporate vision, "Create world-class beauty products and let consumers around the world shine with beauty," Bawei will continue to deepen its focus on product innovation and quality enhancement, with an emphasis on environmental sustainability and customized services. With better products and more comprehensive solutions, Bawei looks forward to creating a win-win and mutually prosperous future.