Bawei Shines at CBE on Our 20th Anniversary, Unveiling Blockbuster Products and Innovative New Launches

On May 12, the 30th CBE (China Beauty Expo) grandly opened under the theme "Ride the Tide of 30 Years of New Beginnings." The event brought together 3,200 global enterprises, featuring over 10,000 beauty brands and more than 8,000 new products and technological achievements. Bawei, recognized as the "First Share of Beauty Manufacturing on the Beijing Stock Exchange," marked our 20th anniversary at the expo under the theme "Crafting Richness Through Dedicated Research." We made a stunning appearance, presenting 13 blockbuster product solutions, over 200 innovative products, and two special keynote speeches.

At this year's expo, we at Bawei not only brought a wide range of proprietary self-developed raw materials and patented technologies, but also spotlighted our product lifecycle quality management as a core highlight. This fully demonstrates our development philosophy rooted in "R&D as the foundation and quality as the soul," presenting a substantial 20th-anniversary report card to the industry and our customers.

Stepping into NVIP3, an independent outdoor pavilion at CBE, visitors are immediately drawn to our 20th-anniversary themed booth. Inspired by a gift box and dominated by our signature Bawei orange, the booth has attracted numerous attendees eager to take photos. Designed under our theme "Crafting Richness Through Dedicated Research," the space weaves together four key concepts—"Sunshine, Passion, Dedication, and Harvest"—into its spatial narrative. Like a carefully wrapped gift box of time, our booth offers guests a ceremonial and sensory journey.

The booth features multiple carefully planned dynamic and static zones, showcasing our core strengths across R&D, testing, products, and intelligent manufacturing. The space was bustling with visitors. Our walls display our key achievements in fundamental research, patented technologies, and self-developed raw materials. Additionally, we have specially added a dressing table setup and a foundation zone, allowing attendees to immersively experience the charm of our products in real-life scenarios, presenting high-quality, actionable customized beauty solutions tailored to different consumer groups.

On the first day of the expo, we at Bawei were honored with the "30th CBE Excellent Supplier" award presented by the organizers. This award evaluates enterprises across three dimensions—supply capability, service ability, and industry reputation—and aims to recognize benchmark companies that lead high-quality industry development through technological innovation. It stands as CBE's authoritative acknowledgment of the comprehensive strength of beauty supply chain enterprises.

Furthermore, during the CBE 30th Anniversary Gala & 2026 Global New Product Ceremony, our Chairwoman, Ms. Leng Qunying, was elected "Vice Chairwoman of the Brand Alliance for the 30th CBE China Beauty Expo."

Behind this honor lies our long-standing commitment to quality control and technological innovation at Bawei. During the expo, we delivered two special keynote speeches, showcasing our solid foundation from the two key dimensions of product lifecycle quality management and core patented technologies.

Product lifecycle quality management is the core foundation that enables us at Bawei to stably serve over a thousand brands and consistently create market blockbusters. At the 2026 CBE Cosmetic Safety Compliance & Technology Innovation Forum, General Manager Li from our Bawei Research Institute delivered a keynote speech titled "Product Lifecycle Quality Management in Cosmetics." He systematically elaborated on our complete quality management closed-loop, covering everything from raw material screening, formula R&D, pilot production, and product testing, to post-launch tracking, and finally to data-driven optimization and upgrades.

Unlike the common industry practice of "point-specific quality control," we at Bawei integrate quality management into every stage of a product's lifecycle. We have established a strict raw material access and traceability mechanism at the source, implemented real-time monitoring of over a hundred quality control points during production, and continue to collect consumer feedback and iterate on our products after launch. Moreover, our in-house third-party testing institution, Youzhi Testing, leads the entire process and issues an authoritative quality control file for every product we make, ensuring product quality at every step.

On the technological innovation front, Engineer Bi from our Bawei Research Institute presented a special session titled "Biomimetic Applications of Physiological Lipids in Transdermal Delivery" at the CBE Global Tech Launch – OEM Enterprise Presentation. Addressing the industry pain point of "difficult penetration of active ingredients and irritation caused by strong penetration enhancers," our self-developed biomimetic transdermal technology replicates the lipid structure of human skin itself, allowing active ingredients to be gently absorbed while simultaneously repairing the skin barrier. This technology provides solid support for brands looking to develop effective skincare products.

Leveraging our mature product lifecycle quality management system, we at Bawei have introduced 13 blockbuster product solutions covering a wide range of scenarios, categories, and dosage forms. These solutions are precisely segmented based on target demographics, skin types, sales channels, and more, addressing diverse market needs from multiple dimensions and consistently reinforcing our market philosophy: "Produced by Bawei, Safe and Reliable."

Blockbuster New Launches

Innovative Base Makeup: We offer comprehensive coverage from sunscreen, primer, and foundation to setting products. Our lineup includes primers, 2-in-1 sunscreen foundation, cushion compacts, sunscreen sticks, setting sprays, and setting balms, suitable for different skin types and usage scenarios, providing brands with diverse options for product selection.

Innovative Facial Cleansers: We continue to deepen our presence in the facial cleanser segment, showcasing nearly 20 new products catering to oily skin, dry skin, sensitive skin, as well as teenagers and infants. At the same time, we continuously innovate in texture and concept, launching unique formulas such as slushy cleansers, mochi cleansers, and ice cream cleansing balms, as well as differentiated products like time-separated cleansing (amino acids in the morning, clay at night). We also offer a full range of facial cleansing products including makeup remover waters, oils, balms, and clay masks.

Efficacy Skincare & Trend Highlights

Certified Products: We offer products with special certifications covering whitening, sunscreen, and combined "whitening + sunscreen" certifications, spanning multiple categories including cleansers, toners & lotions, masks, and sunscreen foundation liquids.

Repair & Anti-Aging: We focus on post-procedure care for light medical aesthetics such as laser, hydrating injections, and fractional treatments. For professional channels, we have launched the PDRN Light Energy Series, the Ton-Ton Hydrating & Barrier Repair Series, and the Small Nucleic Acid Series targeting anti-aging for sensitive skin.

Conceptual Innovations: Our "Minimalist & Safe" series features products with only 7–15 ingredients. Our "Emotional Skincare" series combines visual textures, three-step sensory experiences, and our patented fermentation technology, perfectly merging pleasure with efficacy. We also present our "Mask Family," comprising 12 masks with different functions and unique sheet materials. Additionally, our "Dun Dun Wet Compress Cotton" series, customized for five skin conditions, reinvents an efficient and convenient skincare experience.

Luxury-Inspired Formulas: We accurately replicate classic formulas from international luxury brands and upgrade them locally to suit the skin characteristics and usage habits of Chinese consumers, delivering a 1:1 match in ultimate texture and core efficacy, making luxury accessible to all.

Personal Care & Fine Care

Addressing scalp and body care needs, we at Bawei have launched hair care sets (with oil control, smoothing, volumizing, and repairing benefits) as well as fragrant body washes. At the same time, we offer fine care products such as hand creams, cuticle oils, and lip mask balms, along with our visually striking and highly effective microfluidic microcapsule series and market-validated co-branded sets.

Twenty Years of Dream-Building, Co-creating Our Future Together.Our heartfelt thanks to every industry colleague and partner who visited us at NVIP3. Twenty years mark not just a milestone, but a brand new beginning for us. Moving forward, we at Bawei will remain rooted in R&D as our foundation and quality as our soul, with product lifecycle quality management as our cornerstone and AI intelligent manufacturing as our wings. We will uphold integrity and innovation, diligently forge ahead, and let quality and intelligent manufacturing empower our growth. We look forward to walking hand in hand with all industry peers towards a win-win, symbiotic future, jointly embarking on a new journey for the beauty industry.